lavandlira
Handwoven White Wool Shaggy Rug — Chunky Knit, Custom Size
Handwoven White Wool Shaggy Rug — Chunky Knit, Custom Size
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The Rug Designers Keep Coming Back For
There's a reason interior designers across New York keep specifying this rug. The Handwoven White Wool Shaggy Rug from Lav & Lira is not just a floor covering — it's the room-defining texture that makes everything else work.
Hand-loomed in our third-generation family workshop in Varanasi, India, each rug is made to your exact dimensions. No inventory, no warehouse — your rug is woven fresh by artisan hands who've been perfecting this craft for over sixty years.
Why This Rug Works in Every Room
The chunky knit construction creates a deep, plush pile that feels extraordinary underfoot. The natural white wool catches light differently throughout the day, shifting from warm cream in morning sun to bright white under evening lamps. This is the texture that 2026's biggest trend — "touchable design" — is built around.
Style it modern minimalist in an all-white living room. Layer it over hardwood in a Scandinavian bedroom. Let it anchor a neutral boho sitting area. This rug doesn't compete with your design — it elevates it.
Made to Order, Made to Last
Every rug is handwoven using premium Indian wool sourced from highland sheep. The natural lanolin in the fibres makes wool naturally stain-resistant and resilient — no chemical treatments needed.
What makes our shaggy different from machine-made alternatives:
- Each knot is tied by hand, creating irregular texture that catches light beautifully
- Natural wool regulates temperature — cool in summer, warm in winter
- No synthetic backing — the entire rug is wool, top to bottom
- Built to last 20+ years with proper care (vacuum without brush, professional flat wash annually)
Care & Maintenance
Wool shaggy rugs will shed lightly during the first few weeks — this is natural and stops with regular vacuuming. Vacuum on a low setting without a rotating brush. For deeper cleaning, we recommend professional flat washing once a year. Spot clean with lukewarm water and mild soap. Blot — never rub.
The LavnLira Difference
Lav & Lira is a New York-based studio working directly with a third-generation weaving family in Varanasi. No middlemen. No mass production. Every rug is made to order, shipped via FedEx Priority in 3-5 business days, and backed by our quality guarantee.
Questions? Email us at tbsc.lira@gmail.com or message us on Instagram @lavnlira.
Materials
Materials
100% Virgin Natural Wool
Shipping
Shipping
12-15 Days Production
3-7 Days Delivery
Care information
Care information
Proper care and maintenance are essential to keep your beautiful rug looking its best for years to come. Here are some expert tips to ensure its longevity:
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Spot-clean as necessary: If you encounter a small stain or spill, address it promptly. Gently blot the affected area using a moist (not wet) cloth and plain water. Avoid using soap or other cleaning agents, as they may cause fading or damage to the rug's fibers.
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Vacuum with care: When it comes to regular vacuuming, opt for a suction-only attachment or setting. Avoid using bristle brushes as they can pull and damage the rug's delicate fibers. By vacuuming regularly, you'll help prevent the buildup of dirt and debris that can harm the rug over time.
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Seek professional help for deeper stains: For larger or deeper stains that are beyond your control, it's best to consult a specialized company with experience in cleaning beautiful rugs. They have the expertise and tools to handle stubborn stains without causing any harm to the rug's appearance.
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Handle loose yarns carefully: If you notice any loose yarns or snags on the rug's surface, avoid pulling them. Instead, use sharp scissors to carefully clip them to the same level as the pile height. This prevents further damage and keeps your rug looking neat and well-maintained.
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Rotate the rug regularly: To prevent uneven fading and wear, rotate your rug every three months. This simple step ensures that all areas of the rug receive equal exposure to light and foot traffic, promoting a more balanced aging process and extending its lifespan.
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Utilize a rug pad: We highly recommend using a rug pad underneath your rug. Not only does it provide extra cushioning and comfort, but it also helps prevent slipping and sliding. Additionally, a rug pad acts as a protective barrier, reducing friction between the rug and the floor, thus prolonging the life of your rug.
By following these care instructions, you'll be able to maintain the beauty and quality of your rug for years to come. Remember, proper maintenance and attention to detail are key to preserving its unique charm and ensuring it remains a stunning centerpiece in your space.
