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Handwoven Chunky Wool & Jute Area Rug — Loop Weave, Custom Sizes
Handwoven Chunky Wool & Jute Area Rug — Loop Weave, Custom Sizes
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The Rug That Grounds Every Room
This is the rug interior designers reach for when they need one piece to anchor an entire space. Handwoven from natural wool and jute in our family workshop in Varanasi, India, the chunky loop construction creates a deeply textured surface that feels substantial underfoot and looks effortlessly sophisticated from every angle.
The blend of wool's softness with jute's earthy structure gives this rug something no single-fibre rug can match — warmth without weight, texture without roughness, and a natural colour palette that shifts subtly between warm beige and golden tones depending on the light.
Why Wool and Jute Together
Wool brings resilience, stain resistance, and a gentle hand. Jute brings structure, durability, and that distinctive organic grain. Woven together in a chunky loop pattern, they create a rug that handles high-traffic living rooms as gracefully as it softens a quiet bedroom.
Unlike the Pottery Barn version that's machine-loomed from blended fibre, every knot of this rug is tied by hand on a traditional loom. The difference shows in the depth of the weave, the irregular beauty of the texture, and the fact that no two rugs are exactly alike.
Made for Your Exact Space
Every rug is made to order — we don't carry inventory. You choose your size, our weavers create it fresh, and it ships to you via FedEx Priority from New York.
Need a runner, a round, or an odd dimension? Contact us with your measurements and we'll quote within 24 hours.
Specifications
- Material: 100% virgin natural wool and jute blend
- Construction: Handwoven loop on traditional loom
- Pile Height: Medium (approx. 0.5 inches)
- Colour: Natural beige with jute undertone
- Backing: Flat woven — no synthetic backing
- Origin: Varanasi, India — third-generation family workshop
- Production: 12-15 days made to order
- Shipping: FedEx Priority 3-7 days, free worldwide
Where It Works
This rug is versatile enough for nearly any room and design style. It pairs naturally with warm wood floors, white oak furniture, linen upholstery, and leather seating. Designers use it in farmhouse, coastal, Scandinavian, modern organic, and transitional interiors.
It's also one of our most popular rugs for layering — use it as a textured base beneath a smaller patterned rug, or let it stand alone as the room's defining texture.
Care
Vacuum regularly on a low suction setting — no rotating brush. Spot clean with lukewarm water and mild soap. Blot spills immediately, never rub. Professional flat wash recommended annually. Wool naturally resists stains; jute should be kept dry. We recommend a rug pad underneath for cushioning and to prevent shifting.
Shade Variation Notice
Our rugs are handwoven from natural fibres, so expect a 5-8% shade variation from what you see on screen. The base colour remains consistent, but the wool and jute textures may appear warmer or cooler depending on your lighting. This natural variation is part of what makes each rug one of a kind.
Materials
Materials
100% Virgin Natural Wool
Shipping
Shipping
12-15 Days Production
3-7 Days Delivery
Care information
Care information
Proper care and maintenance are essential to keep your beautiful rug looking its best for years to come. Here are some expert tips to ensure its longevity:
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Spot-clean as necessary: If you encounter a small stain or spill, address it promptly. Gently blot the affected area using a moist (not wet) cloth and plain water. Avoid using soap or other cleaning agents, as they may cause fading or damage to the rug's fibers.
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Vacuum with care: When it comes to regular vacuuming, opt for a suction-only attachment or setting. Avoid using bristle brushes as they can pull and damage the rug's delicate fibers. By vacuuming regularly, you'll help prevent the buildup of dirt and debris that can harm the rug over time.
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Seek professional help for deeper stains: For larger or deeper stains that are beyond your control, it's best to consult a specialized company with experience in cleaning beautiful rugs. They have the expertise and tools to handle stubborn stains without causing any harm to the rug's appearance.
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Handle loose yarns carefully: If you notice any loose yarns or snags on the rug's surface, avoid pulling them. Instead, use sharp scissors to carefully clip them to the same level as the pile height. This prevents further damage and keeps your rug looking neat and well-maintained.
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Rotate the rug regularly: To prevent uneven fading and wear, rotate your rug every three months. This simple step ensures that all areas of the rug receive equal exposure to light and foot traffic, promoting a more balanced aging process and extending its lifespan.
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Utilize a rug pad: We highly recommend using a rug pad underneath your rug. Not only does it provide extra cushioning and comfort, but it also helps prevent slipping and sliding. Additionally, a rug pad acts as a protective barrier, reducing friction between the rug and the floor, thus prolonging the life of your rug.
By following these care instructions, you'll be able to maintain the beauty and quality of your rug for years to come. Remember, proper maintenance and attention to detail are key to preserving its unique charm and ensuring it remains a stunning centerpiece in your space.
