Chunky Loop Wool Rug — Beige Cream | Handwoven | Custom Sizes | Bordered | Lav & Lira

The floor is where a room begins.

Walk barefoot across a cheap rug and you feel the floor beneath it. Walk across this one and you feel only wool — dense, looped, warm, and slightly springy underfoot. The chunky loop construction creates a surface that catches light from every angle, adds depth to a room, and gets softer the more it is walked on. This is not a rug you settle for. It is the one you keep.

Handwoven from 100% natural virgin wool in warm beige cream — a tone that reads as ivory in morning light, sand in afternoon sun, and warm linen by lamplight. The bordered edge gives the rug a quietly refined frame, defining the space without demanding attention. Neutral enough to work with everything. Beautiful enough that it does not need to.

What makes this rug different ?

Most rugs at this price point are machine-made from synthetic fibres and tufted onto a backing. This one is handwoven by artisans using traditional techniques passed down over three generations. Every loop is individually worked into the structure of the rug — which is why the pile does not shed, does not flatten, and does not look tired after two years of living on it

The natural virgin wool fibre means the rug regulates temperature — warm in winter, not hot in summer. It is also naturally stain-resistant and fire-retardant without any chemical treatment. The beige cream colourway is undyed at the warm end of the natural wool spectrum, which means the colour will not fade, shift, or yellow over time.

This rug is made to order. Standard sizes are listed below. If your room needs something different — a runner for a hallway, a large format for an open-plan living space, or an unusual dimension to fit around built-in furniture — send us your measurements and we will quote you within 24 hours.

3 ft × 5 ft — entry, accent, bedside

4 ft × 6 ft — small living room, dining

5 ft × 8 ft — standard living room<

6 ft × 9 ft — open plan, generous dining

8 ft × 10 ft — large living room, primary bedroom

9 ft × 12 ft — grand living room, open plan

Custom — any dimension, any shape

Every rug is made to order and ships from our New York location via FedEx Priority. Most orders arrive within 12–15 days of placing — 7–10 days production, 3–5 days FedEx. If you need it faster, message us before ordering and we will tell you honestly whether we can meet your timeline. Free worldwide shipping on every order.

Interior designers and trade customers can customise size and color and shape as well. 

Care Instructions : Spot cleaning with mild soap and water.

Dry Cleaning is okay.

Vacuuming is okay.

Return Policy:

All sale are final since we make all the rugs as made to order. No return and refund. But if you have any problem. We are always there to help and Asit you with your purchase.