{"product_id":"handwoven-white-wool-shaggy-rug-custom-size","title":"Handwoven White Wool Shaggy Rug — Chunky Knit, Custom Size","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eThe Rug Designers Keep Coming Back For\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThere's a reason interior designers across New York keep specifying this rug. The Handwoven White Wool Shaggy Rug from Lav \u0026amp; Lira is not just a floor covering — it's the room-defining texture that makes everything else work.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-loomed in our third-generation family workshop in Varanasi, India, each rug is made to your exact dimensions. No inventory, no warehouse — your rug is woven fresh by artisan hands who've been perfecting this craft for over sixty years.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWhy This Rug Works in Every Room\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe chunky knit construction creates a deep, plush pile that feels extraordinary underfoot. The natural white wool catches light differently throughout the day, shifting from warm cream in morning sun to bright white under evening lamps. This is the texture that 2026's biggest trend — \"touchable design\" — is built around.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStyle it modern minimalist in an all-white living room. Layer it over hardwood in a Scandinavian bedroom. Let it anchor a neutral boho sitting area. This rug doesn't compete with your design — it elevates it.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eMade to Order, Made to Last\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery rug is handwoven using premium Indian wool sourced from highland sheep. The natural lanolin in the fibres makes wool naturally stain-resistant and resilient — no chemical treatments needed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat makes our shaggy different from machine-made alternatives:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eEach knot is tied by hand, creating irregular texture that catches light beautifully\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNatural wool regulates temperature — cool in summer, warm in winter\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eNo synthetic backing — the entire rug is wool, top to bottom\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eBuilt to last 20+ years with proper care (vacuum without brush, professional flat wash annually)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eCare \u0026amp; Maintenance\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWool shaggy rugs will shed lightly during the first few weeks — this is natural and stops with regular vacuuming. Vacuum on a low setting without a rotating brush. For deeper cleaning, we recommend professional flat washing once a year. Spot clean with lukewarm water and mild soap. Blot — never rub.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eThe LavnLira Difference\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLav \u0026amp; Lira is a New York-based studio working directly with a third-generation weaving family in Varanasi. No middlemen. No mass production. Every rug is made to order, shipped via FedEx Priority in 3-5 business days, and backed by our quality guarantee.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eQuestions?\u003c\/strong\u003e Email us at \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"mailto:tbsc.lira@gmail.com\"\u003etbsc.lira@gmail.com\u003c\/a\u003e or message us on Instagram @lavnlira.\u003c\/p\u003e","brand":"lavandlira","offers":[{"title":"3 ft x 5 ft","offer_id":42081732165687,"sku":null,"price":325.0,"currency_code":"USD","in_stock":true},{"title":"4 ft x 6 ft","offer_id":42081732198455,"sku":null,"price":600.0,"currency_code":"USD","in_stock":true},{"title":"5 ft x 8 ft","offer_id":42081732231223,"sku":null,"price":850.0,"currency_code":"USD","in_stock":true},{"title":"6 ft x 9 ft","offer_id":42081732263991,"sku":null,"price":1150.0,"currency_code":"USD","in_stock":true},{"title":"8 ft x 10 ft","offer_id":42081732296759,"sku":null,"price":1700.0,"currency_code":"USD","in_stock":true},{"title":"9 ft x 12 ft","offer_id":42081732329527,"sku":null,"price":2400.0,"currency_code":"USD","in_stock":true},{"title":"10 ft x 14 ft","offer_id":42081732362295,"sku":null,"price":3000.0,"currency_code":"USD","in_stock":true},{"title":"12 ft x 15 ft","offer_id":42081732395063,"sku":null,"price":3900.0,"currency_code":"USD","in_stock":true},{"title":"10 ft x 10 ft square","offer_id":42081732427831,"sku":null,"price":2200.0,"currency_code":"USD","in_stock":true},{"title":"12 ft x 12 ft square","offer_id":42081732460599,"sku":null,"price":2600.0,"currency_code":"USD","in_stock":true},{"title":"8 ft Round","offer_id":42081732493367,"sku":null,"price":1350.0,"currency_code":"USD","in_stock":true},{"title":"10 ft Round","offer_id":42081732526135,"sku":null,"price":2150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/files\/IMG_7423.jpg?v=1769329755","url":"https:\/\/lavnlira.com\/products\/handwoven-white-wool-shaggy-rug-custom-size","provider":"lavandlira","version":"1.0","type":"link"}