{"title":"Home page","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #404040;\"\u003eLav \u0026amp; Lira, LLC Trade CAN SUPPORT YOUR VISION AND LEVERAGE YOUR BUSINESS WITH PRODUCT KNOWLEDGE AND DESIGN EXPERIENCE. OUR DEDICATED TEAM IS HERE TO SERVE YOUR CREATIVE AND PROJECT MANAGEMENT NEEDS, FROM IDEATION TO SWATCHES TO SPECIFICATION. WE SUCCEED When YOU SUCCEED. Our luxurious pile is skillfully finished with textured highs and lows and hand knotted using exquisite hand-spun yarns.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #404040;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"color: #404040;\"\u003e\u003cspan\u003eBased in the heart of New York, our online retail store caters to both design and trade customers, as well as online shoppers seeking exceptional pieces to elevate their spaces. Our company's journey is rooted in a deep love for handmade rugs. Founded by myself and my sister, we share a passion for the artistry and craftsmanship that goes into each meticulously crafted piece.\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e","products":[{"product_id":"chunky-loop-wool-rug-ivory-beige-silver-handwoven","title":"Chunky Loop Wool Area Rug | Beige, Silver \u0026 Ivory | With or Without Border | Lav \u0026 Lira","description":"\u003cp\u003eThe floor is where a room begins.\u003c\/p\u003e\n\u003cp\u003eOur Chunky Loop Wool Rug — handwoven in India from 100% virgin natural wool — does what most rugs only promise. The chunky looped pile is dense and warm. The neutral palette (Ivory, Beige, or Silver) anchors any room without competing with it. And the choice of with or without border lets you decide exactly how it frames your space.\u003c\/p\u003e\n\u003cp\u003eThis is not a rug you settle for. It is the one you keep.\u003c\/p\u003e\n\u003cp\u003eWhat It Feels Like\u003c\/p\u003e\n\u003cp\u003eWalk barefoot across a cheap rug and you feel the floor beneath it. Walk across this one and you feel only wool — thick, looped, slightly springy. The 10mm pile height means every step has cushioning. Natural virgin wool means every fibre is soft rather than scratchy, and gets softer the more it is walked on.\u003c\/p\u003e\n\u003cp\u003eThe loop construction creates a surface with visual texture — it catches light from different angles and adds depth to a room in a way flat-weave or tufted rugs simply cannot. It is the texture that makes this rug the visual anchor of whatever room it is placed in.\u003c\/p\u003e\n\u003cp\u003eThe neutral palette — Ivory (warm white), Beige (earthy mid-tone), Silver (cool grey) —\u003c\/p\u003e\n\u003cp\u003eis deliberately understated. These are colours that work with everything: white walls,\u003c\/p\u003e\n\u003cp\u003edark furniture, wood floors, concrete, tile. Pick the tone closest to your room's mood.\u003c\/p\u003e\n\u003cp\u003eBorder or No Border — Which One Is Right for You?\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis rug is available in two styles, and the difference is visual:\u003c\/p\u003e\n\u003cp\u003eWith Border: A defined edge frame gives the rug a more structured, traditional look. Works best in classic, transitional, or farmhouse rooms where definition and framing matter. Also ideal for dining rooms where the rug edge should clearly delineate the space.\u003c\/p\u003e\n\u003cp\u003eWithout Border: A clean, seamless edge creates a more contemporary, minimalist look. Works best in Scandinavian, modern, or boho spaces where the room flows freely and a hard edge would feel too rigid.\u003c\/p\u003e\n\u003cp\u003eBoth options are available in all three colours (Ivory, Silver, Beige) and all six sizes. If you are unsure which suits your space, send us a photo — we are happy to advise.\u003c\/p\u003e\n\u003cp\u003eWhich Size Works for Your Room?\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e3 ft × 5 ft\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eBest as an accent rug: beside a chair, in a bathroom, or as a layering piece.\u003c\/p\u003e\n\u003cp\u003e4 ft × 6 ft\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eIdeal for smaller rooms or front legs of a sofa only. Great in nurseries.\u003c\/p\u003e\n\u003cp\u003e5 ft × 8 ft\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eStandard for medium rooms. Works under a full or queen bed with rug on\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003e               \u003c\/span\u003ethree sides, or in a living room with front sofa legs on the rug.\u003c\/p\u003e\n\u003cp\u003e6 ft × 9 ft\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eOur most popular size. Fits most standard living rooms and king beds.\u003c\/p\u003e\n\u003cp\u003e8 ft × 10 ft ·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eLarge living room standard — all sofa legs on the rug for a pulled-together\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003e               \u003c\/span\u003elook. Also works in open-plan spaces as a zone-defining piece.\u003c\/p\u003e\n\u003cp\u003e9 ft × 12 ft ·\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eStatement size for large formal rooms, open-plan areas, and dining rooms\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Apple-converted-space\"\u003e               \u003c\/span\u003ewith 8+ seat tables.\u003c\/p\u003e\n\u003cp\u003eDesigner rule: leave at least 18 inches of bare floor visible around the rug's edge. This frames the rug and makes the room feel balanced rather than crowded. Need a size that isn't listed? We make custom rugs to any dimension. Message us with your room measurements and we will quote you within 24 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhat do we mean by Customization Available: \u003cbr\u003eCustom-made rugs or Made-to-measure or Bespoke rugs are an excellent option for people looking to add an exclusive and personalized touch to their home decor. These rugs are custom-made to meet your requirements, ensuring that they'll enhance your space and style exactly. Made-to-measure rugs, as opposed to off-the-shelf rugs, may be constructed in any form, size, or design, making them a versatile and customizable option. This means you can create a rug to fit with your existing decor or use it as a centerpiece to set the tone for your home. Apart from their appearance. A made-to-measure rug is a wonderful alternative if you want a rug that is unique, versatile, and fitted precisely to what you want. With so many possibilities!\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRooms and Styles This Rug is Made For\u003c\/p\u003e\n\u003cp\u003eLiving Room\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe chunky loop texture adds warmth and visual depth without pattern or colour noise. Works equally in a contemporary sofa-and-coffee-table setup and a layered, maximalist space. Pair with a rug pad to protect hardwood or tile.\u003c\/p\u003e\n\u003cp\u003eBedroom\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eDense wool underfoot as a morning landing is a comfort that flat-weave rugs cannot replicate. Position on three sides of the bed, extending at least 18 inches beyond the mattress edge on both sides.\u003c\/p\u003e\n\u003cp\u003eFarmhouse \u0026amp; Rustic Spaces\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe looped texture, natural tones, and handwoven irregularity are tailor-made for farmhouse interiors. Pairs naturally with shiplap, linen, and reclaimed wood furniture. Scandinavian \u0026amp; Hygge Spaces\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe Ivory and Silver colourways and the chunky pile are exactly the materials that define hygge — cosy, tactile, warm without being heavy.\u003c\/p\u003e\n\u003cp\u003eBoho \u0026amp; Eclectic Rooms\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eLayer the without-border version under a smaller patterned rug, or use it as the calm neutral foundation beneath colourful furniture and textiles. \u003c\/p\u003e\n\u003cp\u003eInterior Designers\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eWe offer trade pricing, bespoke sizing, and dedicated project support. Visit our Trade Programme page or contact us directly to open a trade account.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e- Custom Size Orders: To order in a custom size, please message us for a quote. We will be happy to assist you.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Duties and Taxes: International buyers are responsible for any duties and taxes imposed by their respective countries.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Worldwide Shipping: We ship items worldwide using reliable courier companies such as FedEx, UPS, or other reputable carriers.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Custom Order Returns: Custom orders are not eligible for returns, as they are specifically made to meet your unique requirements.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Inventory Order Returns: Not Eligible for return as all our orders are made to order on purchase, but if and quality issue feel free to contact within 7 Days from delivery and we will do our best to resolve it.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Shade Variation: Our natural wool rugs may have a shade variation of 5-8%. Please note that the base color remains the same, but the texture may appear darker or lighter depending on the rug.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- International Returns: We are unable to accept returns for international orders (outside India) due to the higher freight costs involved.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Color Variations: Please be aware that colors may vary on different computer monitors, and the actual product may appear slightly different in person.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Pattern Placement: The placement of patterns on the rug may vary, as each piece is individually crafted.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCaring for Your Wool Rug — Simpler Than You Think\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVacuum weekly on low suction setting — no beater bar or rotating brush.\u003c\/p\u003e\n\u003cp\u003eRotate every 3 months so the rug wears evenly across all areas.\u003c\/p\u003e\n\u003cp\u003eSpills: blot immediately with a clean dry cloth. Never rub. Cold water and a small amount of mild wool-safe soap for stubborn marks. Always blot from edge to centre.\u003c\/p\u003e\n\u003cp\u003eProfessional cleaning every 2–3 years maintains the pile and extends lifespan significantly.\u003c\/p\u003e\n\u003cp\u003eDo not machine wash. Do not bleach.\u003c\/p\u003e\n\u003cp\u003eNote on shedding: All natural wool rugs shed small fibres for the first few weeks. This is normal and stops on its own. Vacuum regularly during this period and the pile settles.It is a sign of real wool — not a fault.\u003c\/p\u003e\n\u003cp\u003eA rug pad is recommended for all hard floors (wood, tile, concrete). It prevents movement, protects your floor, adds extra cushioning, and significantly extends the rug's life.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"lavandlira","offers":[{"title":"3ft x 5ft \/ Ivory","offer_id":39861441658935,"sku":"","price":200.0,"currency_code":"USD","in_stock":true},{"title":"3ft x 5ft \/ Silver","offer_id":39861441724471,"sku":"","price":200.0,"currency_code":"USD","in_stock":true},{"title":"3ft x 5ft \/ Beige","offer_id":39861441790007,"sku":"","price":200.0,"currency_code":"USD","in_stock":true},{"title":"4ft x 6ft \/ Ivory","offer_id":39861441855543,"sku":"","price":325.0,"currency_code":"USD","in_stock":true},{"title":"4ft x 6ft \/ Silver","offer_id":39861441921079,"sku":"","price":325.0,"currency_code":"USD","in_stock":true},{"title":"4ft x 6ft \/ Beige","offer_id":39861441986615,"sku":"","price":325.0,"currency_code":"USD","in_stock":true},{"title":"5ft x 8ft \/ Ivory","offer_id":39861442052151,"sku":"","price":600.0,"currency_code":"USD","in_stock":true},{"title":"5ft x 8ft \/ Silver","offer_id":39861442117687,"sku":"","price":600.0,"currency_code":"USD","in_stock":true},{"title":"5ft x 8ft \/ Beige","offer_id":39861442183223,"sku":"","price":600.0,"currency_code":"USD","in_stock":true},{"title":"6ft x 9ft \/ Ivory","offer_id":39861442248759,"sku":"","price":725.0,"currency_code":"USD","in_stock":true},{"title":"6ft x 9ft \/ Silver","offer_id":39861442314295,"sku":"","price":725.0,"currency_code":"USD","in_stock":true},{"title":"6ft x 9ft \/ Beige","offer_id":39861442379831,"sku":"","price":725.0,"currency_code":"USD","in_stock":true},{"title":"8ft x 10ft \/ Ivory","offer_id":39861442445367,"sku":"","price":960.0,"currency_code":"USD","in_stock":true},{"title":"8ft x 10ft \/ Silver","offer_id":39861442510903,"sku":"","price":960.0,"currency_code":"USD","in_stock":true},{"title":"8ft x 10ft \/ Beige","offer_id":39861442576439,"sku":"","price":960.0,"currency_code":"USD","in_stock":true},{"title":"9ft x 12ft \/ Ivory","offer_id":39861442641975,"sku":"","price":1300.0,"currency_code":"USD","in_stock":true},{"title":"9ft x 12ft \/ Silver","offer_id":39861442707511,"sku":"","price":1300.0,"currency_code":"USD","in_stock":true},{"title":"9ft x 12ft \/ Beige","offer_id":39861442773047,"sku":"","price":1300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/products\/IMG_0452.jpg?v=1660042819"},{"product_id":"hand-woven-wool-loop-chunky-flat-weave-wool-rug-available-in-multiple-size","title":"Hand Woven, Wool Loop, Chunky, Flat Weave, Wool Rug. Available In Multiple Size","description":"\u003cspan data-mce-fragment=\"1\"\u003eHand Woven, Wool Loop, Chunky, Flat Weave, Wool Area Rug. Available In Multiple Size for Livingroom, Bedroom, Kids room, Indoor Decor\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIntroducing our exquisite Hand-Woven Wool Loop Chunky Flat Weave Wool Area Rug, a must-have for every home. This rug is meticulously crafted using 100% natural wool, ensuring a soft, durable, and easy-to-maintain addition to your living space. The timeless and versatile beige, white, and black color palette effortlessly complements any room decor, making it a perfect fit for your living room, bedroom, kids' room, or any indoor space you desire. Choose from our wide range of sizes to find the perfect fit for your specific needs. Whether you prefer a compact rug to add a touch of elegance to your bedroom or a larger statement piece for your spacious living room, we have the ideal size to enhance your space seamlessly.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHand-Woven Craftsmanship: Our rugs are meticulously hand-woven, showcasing the skill and artistry of our craftsmen. Each strand of wool is carefully looped and interwoven to create a chunky flat weave that exudes both charm and durability. The rug features a delightful combination of light and dark wool, further accentuated by the incorporation of glossy yarn that subtly shimmers in the light, adding a touch of sophistication to its texture.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVersatility and Customization: Our rugs are incredibly versatile, making them perfect for various interior decor styles. Whether you're aiming for an aesthetic room decor, boho-inspired ambiance, farmhouse charm, or a gothic home decor for a dark and moody setup, our rugs can seamlessly adapt to your vision. They are also well-suited for bathroom decor, kitchen decor, mid-century modern decor, nursery decor, office decor, and room decor, allowing you to customize your living space to perfection.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCategory of Rugs: Explore our diverse range of rug categories to discover even more options for your home decor. We offer Wool Flatweave rugs, 8x10 rugs, hand-woven rugs, geometric rugs, bedroom rugs, 5x8 wool rugs, living room rugs, entryway rugs, runner wool rugs, beige wool rugs, thick wool rugs, felted rugs, custom wool rugs, chunky wool rugs, and custom area rugs. This extensive selection ensures that you can find the exact rug you envision for your space.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn summary, our Hand-Woven Wool Loop Chunky Flat Weave Wool Area Rug brings together exceptional craftsmanship, natural materials, and customizable options to elevate your home decor. Choose our rugs for their softness, durability, and timeless appeal, transforming your living space into a haven of style and comfort.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLav \u0026amp; Lira are online retailers based in New York that involve themselves into importing and retailing of high quality premium made and affordable priced handmade rugs, textiles and furniture from around the world. We work closely with our suppliers in order to bring the best rugs for our customers. Our mission is simple. We want wow our customers and delight them with our service. Our suppliers lists varies from domestics sourced rugs as well as internationally made in the factory.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe are proud to be part of a rich legacy as the third generation of our family dedicated to manufacturing and exporting exquisite handmade rugs worldwide. With deep expertise and a passion for craftsmanship, we have honed our skills over the years to deliver exceptional quality rugs to customers all over the world. Now, we are excited to bring our expertise and heritage to our valued customers on Etsy. This platform allows us to connect directly with passionate rug enthusiasts like you, providing an opportunity to showcase our handcrafted creations and share the beauty of our rugs with a wider audience. We are truly grateful for this opportunity to serve our Etsy customers. Your support means the world to us and encourages us to continue our family tradition of producing exceptional handmade rugs. We pour our heart and soul into each rug we create, ensuring that it embodies the timeless artistry, attention to detail, and quality that has been passed down through generations. By choosing our shop, you are not just purchasing a rug; you are becoming part of our family's legacy. We are committed to providing you with an unforgettable shopping experience, exceptional customer service, and a rug that will bring warmth, beauty, and character to your home.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThank you for choosing us as your trusted source for handmade rugs. We look forward to serving you and sharing the artistry of our craft with you.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Custom Size Orders: To order in a custom size, please message us for a quote. We will be happy to assist you.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Duties and Taxes: International buyers are responsible for any duties and taxes imposed by their respective countries.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Worldwide Shipping: We ship items worldwide using reliable courier companies such as FedEx, UPS, or other reputable carriers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Custom Order Returns: Custom orders are not eligible for returns, as they are specifically made to meet your unique requirements.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Inventory Order Returns: Not Eligible for return as all our orders are made to order on purchase, but if and quality issue feel free to contact within 7 Days from delivery and we will do our best to resolve it.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Shade Variation: Our natural wool rugs may have a shade variation of 5-8%. Please note that the base color remains the same, but the texture may appear darker or lighter depending on the rug.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- International Returns: We are unable to accept returns for international orders (outside India) due to the higher freight costs involved.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Color Variations: Please be aware that colors may vary on different computer monitors, and the actual product may appear slightly different in person.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Pattern Placement: The placement of patterns on the rug may vary, as each piece is individually crafted.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHAPPY SHOPPING !!!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCare Instructions:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo ensure the longevity of your rug, we recommend following these care instructions:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Vacuum regularly: Keep your rug free from dust and debris by vacuuming it regularly. This helps maintain its appearance and prevents the buildup of dirt.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Spot clean with a damp cloth: For small spills or stains, gently blot the affected area with a damp cloth. Avoid rubbing vigorously, as this may damage the fibers. If needed, use a mild detergent specifically designed for wool rugs.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Do not bleach: Avoid using bleach or harsh chemicals on your rug, as it can cause discoloration and damage the fibers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Do not machine wash: Hand-knotted wool rugs should never be machine washed, as this can lead to shrinkage and distortion of the rug's shape. Stick to spot cleaning and professional cleaning when necessary.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e","brand":"lavandlira","offers":[{"title":"3ft x 5ft","offer_id":39957635498039,"sku":"","price":200.0,"currency_code":"USD","in_stock":true},{"title":"4ft x 6ft","offer_id":39957635530807,"sku":"","price":300.0,"currency_code":"USD","in_stock":true},{"title":"5ft x 8ft","offer_id":39957635563575,"sku":"","price":500.0,"currency_code":"USD","in_stock":true},{"title":"6ft x 9ft","offer_id":39957635596343,"sku":"","price":650.0,"currency_code":"USD","in_stock":true},{"title":"8ft x 10","offer_id":39957635629111,"sku":"","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"9ft x 12ft","offer_id":39957635661879,"sku":"","price":1400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/products\/WhatsAppImage2022-09-28at1.03.58PM_3.jpg?v=1741143990"},{"product_id":"chunky-braided-brown-wool-rug-scandinavian-handwoven","title":"Brown Chunky Braided Wool Rug | Handwoven Scandinavian Style | Indian Artisan Made","description":"\u003cp\u003eThe Brown Chunky Braided Wool Rug from Lav \u0026amp; Lira is handwoven by skilled artisans in India. From 100% virgin natural wool — chunky, tactile, and built to get more beautiful with every year. It lives in your home. This is not a rug you replace. It is a rug you keep.\u003c\/p\u003e\n\u003cp\u003eWhat Makes This Rug Different\u003c\/p\u003e\n\u003cp\u003eMost rugs are flat. This one has architecture.\u003c\/p\u003e\n\u003cp\u003eThe chunky braided construction combines two weaving techniques — a thick loop weave and a hand-braided pattern — creating a surface that catches light differently from every angle. Walk across it barefoot and you feel real wool underfoot: dense, cushioned, and genuinely soft in a way that synthetic fibres never are.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe warm brown tone — earthy, rich, and naturally warm — works in any room that values warmth over sterility. It anchors a pale Scandinavian interior. It grounds a modern farmhouse living room. It adds depth to a boho bedroom that already has too much colour and needs one neutral statement to settle everything down.\u003c\/p\u003e\n\u003cp\u003eIt is, in short, the rug that makes a room feel finished.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eHandwoven in India. Made to Last a Lifetime.\u003c\/p\u003e\n\u003cp\u003eEvery Lav \u0026amp; Lira rug begins as raw natural wool and is finished entirely by hand. No machines. No shortcuts. Our artisans in India's Varanasi weaving belt — home to one of the world's oldest rug-making traditions — spend weeks on each piece.\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% virgin natural wool\u003c\/p\u003e\n\u003cp\u003eConstruction: Hand woven — chunky loop and braided combination weave\u003c\/p\u003e\n\u003cp\u003ePile height: Dense and cushioned — substantial underfoot\u003c\/p\u003e\n\u003cp\u003eBacking: Woven\u003c\/p\u003e\n\u003cp\u003eColour: Warm brown with natural tonal variation (slight shade variation of 5–8% is normal in natural undyed wool — it is a feature, not a flaw). Natural wool is naturally flame-resistant, hypoallergenic, and self-cleaning to a degree.\u003c\/p\u003e\n\u003cp\u003eA well-cared-for wool rug from Lav \u0026amp; Lira.\u003c\/p\u003e\n\u003cp\u003eThis Rug Works In:\u003c\/p\u003e\n\u003cp\u003eLiving Room\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ePlace under your coffee table with all sofa legs on the rug for a fully anchored look. The brown tones work beautifully with grey sofas, cream walls, and natural wood.\u003c\/p\u003e\n\u003cp\u003eBedroom\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003ePosition at the foot of the bed or on both sides. The dense pile feels luxurious as a morning landing — softer than cold hardwood.\u003c\/p\u003e\n\u003cp\u003eFarmhouse \u0026amp; Rustic Spaces\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe chunky braided texture is tailor-made for farmhouse interiors. Pair with shiplap, reclaimed wood, and linen to complete the look. Scandinavian \u0026amp; Hygge Spaces\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eWarm brown tones and handwoven texture are the definition of hygge. This rug belongs in a space with candles, throws, and a good book.\u003c\/p\u003e\n\u003cp\u003eBoho \u0026amp; Eclectic Rooms\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eLayer this under a smaller patterned rug, or let it stand alone\u003c\/p\u003e\n\u003cp\u003eas the calm anchor in a room full of colour and pattern.\u003c\/p\u003e\n\u003cp\u003eInterior Designers\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e→\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eWe offer trade pricing and custom sizing for all project types.\u003c\/p\u003e\n\u003cp\u003eVisit our Trade Program page or contact us directly.\u003c\/p\u003e\n\u003cp\u003eCaring for Your Lav \u0026amp; Lira Wool Rug\u003c\/p\u003e\n\u003cp\u003eNatural wool is one of the easiest materials to care for — here is all you need to know:\u003c\/p\u003e\n\u003cp\u003eRegular care:\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eVacuum on low suction, no beater bar. Rotate the rug every 3 months so it\u003c\/p\u003e\n\u003cp\u003ewears evenly and stays looking fresh.\u003c\/p\u003e\n\u003cp\u003eSpills:\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eBlot immediately with a clean dry cloth. Never rub. Cold water and a small amount\u003c\/p\u003e\n\u003cp\u003eof mild soap for most stains. Always blot, never scrub. Deep cleaning:\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eProfessional cleaning every 2–3 years is ideal for long-term care.\u003c\/p\u003e\n\u003cp\u003eDo not machine wash. Do not bleach.\u003c\/p\u003e\n\u003cp\u003eA note on shedding: Natural wool rugs shed a small amount for the first few weeks.\u003c\/p\u003e\n\u003cp\u003eThis is completely normal and stops on its own. It is a sign of real wool, not a defect.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReady to Add Real Texture to Your Home?\u003c\/p\u003e\n\u003cp\u003eIf you have been looking for a rug that feels as good as it looks — one that you will still\u003c\/p\u003e\n\u003cp\u003elove in ten years — this is it.\u003c\/p\u003e\n\u003cp\u003e25% off is already applied at checkout. Free shipping anywhere in the world.\u003c\/p\u003e\n\u003cp\u003eAnd if you need a custom size, a different colour direction, or you are ordering for a client\u003c\/p\u003e\n\u003cp\u003eproject, just send us a message. We are here to help.\u003c\/p\u003e\n\u003cp\u003eHandwoven in India. Delivered to your door.\u003c\/p\u003e","brand":"lavandlira","offers":[{"title":"3 ft x 5 ft","offer_id":40883846447159,"sku":"LL- brown","price":225.0,"currency_code":"USD","in_stock":true},{"title":"4 ft x 6 ft","offer_id":40883846479927,"sku":"LL- Brown","price":360.0,"currency_code":"USD","in_stock":true},{"title":"5 ft x 8 ft","offer_id":40883846512695,"sku":"LL-brown 5 x 8","price":600.0,"currency_code":"USD","in_stock":true},{"title":"6 ft x 9 ft","offer_id":40883846545463,"sku":"LL-brown 6 x9","price":800.0,"currency_code":"USD","in_stock":true},{"title":"8 ft x 10 ft","offer_id":40883846578231,"sku":"Ll-Brown9","price":1200.0,"currency_code":"USD","in_stock":true},{"title":"9 ft x 12 ft","offer_id":40883846610999,"sku":"LL-brown 9x12","price":1620.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/files\/IMG_1249.heic?v=1714621130"},{"product_id":"chunky-loop-wool-rug-beige-cream-bordered-handwoven","title":"Chunky Loop Wool Rug — Beige Cream | Handwoven | Custom Sizes | Bordered | Lav \u0026 Lira","description":"\u003cp\u003e\u003cspan\u003eThe floor is where a room begins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eWalk barefoot across a cheap rug and you feel the floor beneath it. Walk across this one and you feel only wool — dense, looped, warm, and slightly springy underfoot. The chunky loop construction creates a surface that catches light from every angle, adds depth to a room, and gets softer the more it is walked on. This is not a rug you settle for. It is the one you keep.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eHandwoven from 100% natural virgin wool in warm beige cream — a tone that reads as ivory in morning light, sand in afternoon sun, and warm linen by lamplight. The bordered edge gives the rug a quietly refined frame, defining the space without demanding attention. Neutral enough to work with everything. Beautiful enough that it does not need to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat makes this rug different ?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eMost rugs at this price point are machine-made from synthetic fibres and tufted onto a backing. This one is handwoven by artisans using traditional techniques passed down over three generations. Every loop is individually worked into the structure of the rug — which is why the pile does not shed, does not flatten, and does not look tired after two years of living on it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThe natural virgin wool fibre means the rug regulates temperature — warm in winter, not hot in summer. It is also naturally stain-resistant and fire-retardant without any chemical treatment. The beige cream colourway is undyed at the warm end of the natural wool spectrum, which means the colour will not fade, shift, or yellow over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eThis rug is made to order. Standard sizes are listed below. If your room needs something different — a runner for a hallway, a large format for an open-plan living space, or an unusual dimension to fit around built-in furniture — send us your measurements and we will quote you within 24 hours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e3 ft × 5 ft — entry, accent, bedside\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e4 ft × 6 ft — small living room, dining\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e5 ft × 8 ft — standard living room\u0026lt;\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e6 ft × 9 ft — open plan, generous dining\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e8 ft × 10 ft — large living room, primary bedroom\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e9 ft × 12 ft — grand living room, open plan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eCustom — any dimension, any shape\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eEvery rug is made to order and ships from our New York location via FedEx Priority. Most orders arrive within 12–15 days of placing — 7–10 days production, 3–5 days FedEx. If you need it faster, message us before ordering and we will tell you honestly whether we can meet your timeline. Free worldwide shipping on every order.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInterior designers and trade customers can customise size and color and shape as well. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions : Spot cleaning with mild soap and water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDry Cleaning is okay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVacuuming is okay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReturn Policy:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll sale are final since we make all the rugs as made to order. No return and refund. But if you have any problem. We are always there to help and Asit you with your purchase. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"lavandlira","offers":[{"title":"2 ft x 8 ft","offer_id":42183727513655,"sku":null,"price":300.0,"currency_code":"USD","in_stock":true},{"title":"3 ft x 5 ft","offer_id":42183727546423,"sku":null,"price":325.0,"currency_code":"USD","in_stock":true},{"title":"4 ft x 6 ft","offer_id":42183727579191,"sku":null,"price":400.0,"currency_code":"USD","in_stock":true},{"title":"5 ft x 8 ft","offer_id":42183727611959,"sku":null,"price":700.0,"currency_code":"USD","in_stock":true},{"title":"6 ft x 9 ft","offer_id":42183727644727,"sku":null,"price":900.0,"currency_code":"USD","in_stock":true},{"title":"8 ft x 10 ft","offer_id":42183727677495,"sku":null,"price":1400.0,"currency_code":"USD","in_stock":true},{"title":"9 ft x 12 ft","offer_id":42183727710263,"sku":null,"price":1850.0,"currency_code":"USD","in_stock":true},{"title":"10 ft x 14 ft","offer_id":42183727743031,"sku":null,"price":2250.0,"currency_code":"USD","in_stock":true},{"title":"12 ft x 12 ft","offer_id":42183727775799,"sku":null,"price":2400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/files\/IMG_7532.heic?v=1776057511"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/6406\/0215\/collections\/WhatsApp_Image_2022-09-26_at_2.58.40_PM.jpg?v=1664355292","url":"https:\/\/lavnlira.com\/collections\/frontpage.oembed","provider":"lavandlira","version":"1.0","type":"link"}